LimeLight

The world is changing rapidly and with the advent of smartphones, attention spans have reduced tremendously. We all now live in a state of Continuous Partial Attention. We are always focusing on more than one thing at a time and with partial attention on each.

Many marketing media like hoardings and flex banners have almost become blind spots. Human mind is drawn to Novelty. We all like shiny new things, whether it's a new gadget, new city, or new job. In fact, our brains are made to be attracted to novelty which improves the learning capacity of the brain.

In this world of Continuous Partial Attention and over communication – Simplicity is the key as simple messages can easily be absorbed.

As a society we want to take actions which are Eco-friendly and reduce our carbon footprint. Hoardings are getting banned in a few municipalities (Bangalore has completely banned flex).

LimeLight is something which ticks all these boxes.